Video ID: u675B_Ojqk8
YouTube URL: https://www.youtube.com/watch?v=u675B_Ojqk8
Added At: 13-05-26 12:01:07
Processed: No
Sentiment: -
Categories: Ai, Technology
Tags: apps, fail, because, systems, code
Summary
No summary
Transcript
I might get a lot of hate for this, but apps don't fail because of the bad code. They fail because of the system around the product is missing. Even if the product is good. Number one is no tracking. So you launch, people sign up, and then what? You don't know what they're doing or where they drop off. Instead, you should track signups. The first key action and track if they come back. Use something simple like post hog or mix panel. Even basic tracking is better than guessing. Number two is the aha moment. There has to be that one moment where the user goes, "Ah, okay, yeah, this is useful." If you can't pinpoint that moment, this is a problem. You need to define that one action. Remove steps until users can reach it quickly and guide them more directly and aggressively. Most apps just open to a dashboard and expect us to figure it out. Tell the user exactly what to do. Prefill anything you can. Get the user a quick win in under a minute. Third thing is no feedback loop. If the user leaves, do you know why? Add a simple what confused you prompt and you will learn from five early users than guessing it yourself. Number four is no distribution. If you don't have a way to consistently get users, you can't improve anything. Post content, reach out to users, and share in communities. Make this repeatable cuz you're going to have to do it a lot. Getting users once does not matter. If they don't come back, your app dies. So remember, create a distribution and save this so you can fix it before your next launch.