Video ID: Uieks3zXEwQ
YouTube URL: https://www.youtube.com/watch?v=Uieks3zXEwQ
Added At: 13-06-25 21:19:36
Processed: No
Sentiment: Positive
Categories: Education, Tech
Tags: Shopify, E-commerce, App Development, Revenue Growth, Marketing Strategies
Summary
The video discusses the importance of having specific apps on a Shopify store to increase sales and revenue. It highlights four crucial apps: Upsell App, Page Builder, Dropout AI, and Bundle App. The speaker shares their personal experience with using these apps and how they have generated significant revenue.
Transcript
[Music] this app alone made me $412,000 in this video I'm going to show you the apps that are absolutely crucial to have if you want to hit six figure months I have personally used all of these apps and I'm telling you that they are lifechanging after putting so much time and effort into your Shopify store and your advertisements you want to get the most value and margin that you possibly can plus you don't want to end up with zero sales these apps will only just generate you sales but they will also increase your margins so I hope this is what you're looking for let's get right into the video all right one of the most important apps that I talk about all of the time is an upsell app now if you've ever been to a supermarket and you're in the checkout line they usually have upsells you might not know this they've got all the candy the magazines the gums all right at that checkout so you might just make a couple extra purchases as you're leaving the store this is obviously an added bit of revenue for these grocery stores and you can do the exact same thing in your online business when your customer buys a product having a really good upsell that complements the product is going to increase your average order value and it's going to completely decrease your ad cost I say this all the time about how important upsells are the example is if you are paying Facebook Instagram or Tik Tok to advertise and a customer has the intent to purchase they're going to purchase something from your website why would you just sell them one product why would you not sell them two three or four products that way that $10 cost per purchase really goes down because you're selling them four products plus you can ship them all together and your margins are going to Skyrocket there are a ton of different upsell apps out there this one that I like to use is booster apps it's just built into the cart so it makes it a lot easier it integrates directly into your Shopify theme they make it super easy to set up and this app alone like I was telling you earlier generated me over $400,000 in extra Revenue imagine if I did not have upsells on my website I would be missing out on $412,000 now you don't have to use the same exact upsell app that I'm using there are a ton out there on the Shopify app store all you have to do is go on the App Store and type in upsell apps and you will find a ton of different ones you just have to figure out which one works the best with your theme and integrates nicely a lot of them are free free trials or they're pretty cheap the one I pay for I think is $20 now the key to a good upsell is having a perfect complimentary product you want to make the customer feel like you know it's it's cheap it's 25% off it's extra but it's going to complement that product perfectly this does require a lot of testing to see which products are going to work the best as an upsell but it's definitely worth it a good example is this bleam website right here if we click on shop now let's just see what they're going to upsell us let's buy one pack we're going to click buy now by the way this product is a hair removing product so it's kind of The Beauty Tools type of Niche and just improving your overall well-being Beauty wise now it's going to open up the cart on the right side and you can see that they have a special offer which is their upsell it's a guaa I don't even know how to say that I should know how to say that because I've sold these before but it's a Gua facial set and they're selling it for $39 you just click one button it adds it to the cart and you're ready to check out now for $78 instead of $39 this is a good complimentary product it's in that beauty Healthcare type of Niche you want to give yourself a full spot a here you go you got everything that you need right here you know i' probably word that a little bit better and say the special offer like have yourself like a beauty like spa day at home but you get the point here all right the second type of ha that I really really recommend that you have on your Shopify store is a page builder the most common one out there is probably pagefly and what you can do on it is build a fully custom landing page that's kind of outside your Shopify theme it involves no code it integrates perfectly with Shopify so it's super easy to set up it's really going to make your website pop and all those features that you see on websites you're like how did they do that how did they add that in there it's most likely a page Builder it's also really going to allow you to Brand out your website most people create websites that look like this right it's all based on the Shopify theme super boring very stereotypical type of setup here nothing special about it it really just kind of reminds me of like a 2016 Drop Shipping Store now what a page builder like page fly will allow you to do is build out a website like this you can just tell that this is night and day different we've got scrolling moving pieces here custom centering or or decentering I guess of pictures and text everything flows extremely nicely it just looks like a really branded website in modern in this day and age having a page builder is really vital in 2023 moving into 2024 to take your Ecom store to the next level look extremely branded and get a higher conversion rate overall I totally forgot to show you page fly in general this is their website you can try it out there for free again there are a bunch of other page Builders out there there's like Shogun U pagefly those are kind of the most popular ones but overall if you're looking for your website to pop more make more sales overall I really recommend using a page builder now moving on to the next app that ties into a page builder a little bit sometimes it's really hard to build out your website right you can't come up with product descriptions some marketing angles for your website maybe your brand Voice or brand identity and maybe even your ideal customer it's hard to come up with all that stuff especially if you're not creative like me that's why I highly recommend having Dropout AI at your assistance at all times my team and I actually created the software just wanted to put that out there we saw a big gap in the marketplace for ideation and branding around Ecom stores in general so we thought who better to build one than ourselves right so when you're coming up with your website you're building it out and you need some marketing angles maybe you need some product descriptions you don't know how to write them that well drop bot AI has all Ecom optimized output so everything that you can pick on this list here to configure is optimized for e-commerce to give you the best results so we can put that guaa set or that Jade roller that we saw earlier into the product description here on the left side of drop bot any additional information that you want to add here maybe it's targeting a certain demographic or age or something simple like to reduce skin irritation and redness after taking off makeup so let's say we need a brand name maybe some brand voice Maybe marketing angles and maybe we also need a product description you're just going to select whatever you need and hit generate and on the right side it's going to Output your Generations so all of your product descriptions that you need all of your marketing angles your brand voice brand names like glowy skin sooth and if you don't like any of them all you have to do is Click regenerate and it's going to come up with more this makes it so easy to test different marketing angles and come up with ugc scripts or advertisement ideas that way you can spend less time just sitting there twiddling your thumbs trying to think of what you need to say in your advertisement and actually focus on creating that ad itself it's going to allow you to test a lot faster and build out a really nicely branded website if you want to try out dropy I'll have a link Down Below in the description now the next app that I highly recommend that you have on your store is a bundle app it's very similar to the upsell app but it's slightly different a great app for this is wide bundles there are a bunch of different ones out there that you can use depends on your budget and how it implements with your theme and what a bundle is is it's selling the same product essentially like an upsell but it's just giving you a package deal so going back to that bleam website that we were looking at earlier we actually saw this on their website so it says bundle and save right here so if you need a pack or a three pack you're getting a lot better of a deal here and they're really trying to sell you the most popular option which is the two pack this will also help increase your average order value maybe you word it in a way it's like buy one for you and a friend or his and hers but having this as an option before checking out is just ultimately going to lead you to more sales in a higher average order value and again like the upsell app if you are paying for people to come onto your website why not sell them as much as you possibly can there is one major difference between a bundle app and an upsell app the upsell app you can sell a bunch of different products to see what complemented the best with a bundle it actually has to make sense for your product if you're going to sell a digital camera for example why would you want to buy two 99% of the time people are just going to buy one of those so you really have to look at your product and figure out if people would actually use more than one maybe it would be good to get another one as a gift but the best products that work well with bundles are ones that are either consumables or it just makes sense to have two of them so make sure you ask yourself that question before you set up a bundle otherwise it's going to take up space on your website for no reason now the next app that you need to have on your website especially in today's day and age with the little tracking that's happening on Facebook Tik Tok and Instagram in terms of collecting data from customers and seeing what they actually do on your website the app is called hot jar so when you have your Facebook ads running it's really easy to analyze the results of that ad right you can see the cost per link click you can see the cpms but once they click past that advertisement it's really hard to see what they're actually doing on your store so what hot jar does is it records every single interaction when people come on to your website so you'll see exactly where their Mouse is moving what they're clicking on why they dropped off the page everything that they do do once they're on your website and why this is so important is because in the beginning you might not know why people are leaving your website maybe a lot of people are clicking on your advertisements but no one's purchasing maybe no one's adding to a c so once you install a hot jar and you can actually record what people are doing on your website after they click the advertisement you can then determine the problems that you're having on your website or what people are being scared off by that will allow you to make great educated decisions moving forward of what you need to change on your website maybe your shipping was too high and you should have free shipping maybe people in different countries can't check out because you don't shipping settings set up you really just don't know with Facebook's metrics that they give you you have no idea why people are leaving your website but with an app like hot jar you can actually see why people are leaving your website that way you have no more excuses and theories about why people are leaving you know definitively watching all the people will check out through your website will really teach you how to build a really nice website it will just completely help you optimize your conversion rate I don't really have any other recommendations besides hot jar I know there's some other ones out there but this one's kind of the biggest and the best all right those are the apps that are completely necessary in my op opinion to have on your store in 2023 moving into 2024 don't start Drop Shipping and adding a bunch of different apps that you might not need these are the essential ones that you must have especially if you want to give Drop Shipping a full Fair try and also maximize your profits and margins all right guys thank you for watching I hope you guys enjoyed this video I hope it was informative I hope it pointed you in the right direction on how to build a great website and have a successful brand and of course if you want to work one-on-one with me and my team at Ecom remastered where we build custom websites for you host four live coaching calls a week can build custom ugc content content and more and the best is that it's lifetime access so we will work with you until you hit your goals if this sounds like something that you'd want to do and you'd benefit from this make sure to book in an application call down below all right guys thanks for watching don't forget to hit the Subscribe button leave a comment Down Below on what video you want to see next all right guys I'll see you next time