Low-carb ice cream serves full-fat liability - Business Insurance

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Low-carb ice cream serves full-fat liability - Business Insurance Skip to content Register for free Search Search Log In Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Low-carb ice cream serves full-fat liability Off Beat Aug 18, 2026 Rebel Creamery is melting down after a federal judge found it did not put quite enough distance between its packaging and a rival’s. The keto ice cream maker filed for Chapter 11 bankruptcy protection Friday after being ordered to pay nearly $23.8 million for infringing and diluting the distinctive packaging used by Brooklyn-based Van Leeuwen, according to Yahoo News. The judge found Rebel intentionally imitated Van Leeuwen’s product appearance, including single-color pint containers, matching lids, pastel shades, black script lettering and minimalist designs. Evidence of actual confusion came from shoppers and store employees. One customer wrote Rebel in 2024 after sending her husband to buy Van Leeuwen and watching him return with Rebel instead. Store workers also placed Rebel price tags on Van Leeuwen products and shelved the brands together. Rebel’s founders testified that they created their packaging themselves and had never seen Van Leeuwen’s cartons. But unlike Van Leeuwen’s design firm, which retained briefs, presentations, drafts and unused concepts documenting its creative process, Rebel saved only the finished Adobe Illustrator file. That left Rebel with no paper trail showing how its design evolved. Van Leeuwen sought $36.4 million, but the judge reduced the award after finding that some Rebel sales resulted from demand for keto ice cream rather than packaging confusion. Related News Comp exclusivity bars suit over worker’s COVID death August 18, 2026 Willis Re to buy US division of BMS Re August 18, 2026 Lower catastrophe losses buoy MS Re’s profit August 18, 2026 Global reinsurance capital reaches all-time high August 18, 2026 Middle East conflict cuts QIC’s profit August 18, 2026 Museum hit by $92M art theft August 18, 2026 Hormuz attacks raise fuel supply fears August 18, 2026 IRB-Brasil’s income grows as premiums dip August 18, 2026 Canada storm losses climb to $316M: CatIQ August 18, 2026 Facebook-f X-twitter Linkedin-in Business Insurance is a singular, authoritative news and information source for executives focused upon risk management, risk transfer and risk financing. Never miss important news: Become a Business Insurance Online subscriber today Subscribe Now Information About Us Contact Advertise Privacy Policy Terms & Conditions Copyright 2026. BUSINESS INSURANCE HOLDINGS Member, Beacon International Group, Ltd.

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