Article ID: d07d111421ad431f14b38331fc2b09f4c93fe25b3759924d866cd0543ae1db8e
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URL: https://www.businessinsurance.com/the-first-rule-of-ai-fight-club-dont-deepfake-tom-cruise/
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The first rule of AI fight club: don’t deepfake Tom Cruise - Business Insurance Skip to content Register for free Search Search Log In Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers The first rule of AI fight club: don’t deepfake Tom Cruise Off Beat Feb 13, 2026 Hollywood studios are urging TikTok owner ByteDance to curb its new AI video model, Seedance 2.0, after users generated a hyper-realistic deepfake showdown between Tom Cruise and Brad Pitt — a battle that exists everywhere except in an actual studio production schedule, according to Deadline.com. The Motion Picture Association is calling on ByteDance to stop what it describes as large-scale unauthorized use of copyrighted works. In a statement cited by Deadline, MPA claims the Chinese AI service “has engaged in unauthorized use of U.S. copyrighted works on a massive scale,” adding that launching such a service without meaningful safeguards disregards long-established copyright law that protects creators and their jobs. As reported by Deadline, users have prompted Seedance 2.0 to generate videos that appear to repurpose studio content with striking accuracy. In addition to the Cruise versus Pitt faceoff, the tool has reportedly remixed scenes resembling “Avengers: Endgame.” The MPA is urging ByteDance to “immediately cease its infringing activity.” ByteDance did not immediately respond to a request for comment, according to Deadline. Related News States target workplace AI with notice, limits and oversight proposals February 13, 2026 Bill proposes mandatory registration for staffing companies February 13, 2026 The BI Top 10 for the week of Feb. 9, 2026 February 13, 2026 Tennessee comp rates to see modest decline in 2026 February 13, 2026 Mapfre’s profit jumps 20% February 13, 2026 Markel expands to South Korea, Japan February 13, 2026 IAG’s first-half profit falls 35% February 13, 2026 Admiral to acquire commercial fleet insurer for $109M February 13, 2026 AstraZeneca’s ex-China head charged with fraud February 13, 2026 Facebook-f X-twitter Linkedin-in Business Insurance is a singular, authoritative news and information source for executives focused upon risk management, risk transfer and risk financing. Never miss important news: Become a Business Insurance Online subscriber today Subscribe Now Information About Us Contact Advertise Privacy Policy Terms & Conditions Copyright 2026. BUSINESS INSURANCE HOLDINGS Member, Beacon International Group, Ltd.
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