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Brown & Brown expands AI initiative after pilot projects boost productivity - Business Insurance Skip to content Register for free Search Search Log In Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Brown & Brown expands AI initiative after pilot projects boost productivity by Gavin Souter J. Powell Brown Agents and Brokers , Technology Brown & Brown Jul 23, 2026 Brown & Brown said Thursday it is expanding its artificial intelligence strategy across the company after early pilot projects delivered productivity gains of up to eightfold and reduced some software troubleshooting times by 80% to 90%. The brokerage said it has enlisted Anthropic, McKinsey & Co. and Accenture to help scale AI across its operations as part of a broader effort to become an “AI-first enterprise.” Pilot projects using Anthropic’s Claude Code enabled participating software engineering teams to complete tasks in hours that previously took days and to identify software vulnerabilities that other tools had missed. About 80% of participating employees rated the tool’s value at the highest level during the rollout, Brown & Brown said. The brokerage ultimately plans to deploy Anthropic’s Claude AI assistant across its approximately 23,000 employees and integrate AI into customer service, operations, technology and corporate functions. The company’s AI strategy is intended to support employees’ work by improving efficiency while preserving the role of human judgment in serving clients, J. Powell Brown, president and CEO, said in a statement. In response to a question about the initiative’s effect on jobs, a Brown & Brown spokeswoman said the initiative “is not being undertaken as a workforce reduction effort” and that the company continues to view employees’ “experience, judgment, and relationships as our greatest differentiator.” Brown & Brown also said it is creating a value management office to monitor adoption, measure business impact and return on investment and oversee governance as AI capabilities are expanded across the company. Large insurance brokers have increasingly adopted generative AI tools to automate routine tasks, support brokers with research and document analysis, improve software development, and enhance client service. Aon, Marsh, Arthur J. Gallagher & Co., Willis Towers Watson and Acrisure have all announced AI initiatives over the past two years, and Acrisure has also cited AI and automation as part of a broader restructuring that included workforce reductions . 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