Article ID: b26ae7b95d497b1977c2aaba55bb72614f90b7353c2824f336a5e749b75eaa31
Source ID: secondary:businessinsurance.com
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URL: https://www.businessinsurance.com/judge-finds-brewing-trademark-fight-worth-another-cup/
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Judge finds brewing trademark fight worth another cup - Business Insurance Skip to content Register for free Search Search Log In Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Judge finds brewing trademark fight worth another cup Off Beat Jul 28, 2026 The legal feud between two yogurt giants has moved beyond the dairy case and into the coffee aisle. A New York judge refused to dismiss a lawsuit accusing Chobani of copying the look and slogan of rival Danone’s SToK cold-brew coffee, ruling that the company had plausibly alleged consumers could be confused by Chobani’s La Colombe packaging, Reuters reported. Danone claims Chobani adopted SToK ’ s distinctive yellow-and-black color scheme along with the slogan “Bright & Mellow,” making the two products look a little too cozy on supermarket shelves. Chobani argued that “Bright & Mellow” merely describes coffee and shouldn’t qualify for trademark protection, the news agency reported. The judge disagreed, at least for now, and said Danone’s allegations support “a plausible inference of bad faith.” The lawsuit seeks unspecified damages and an order requiring Chobani to change the branding. The case marks at least the fourth courtroom clash between the dairy rivals since 2016, Reuters said. Just last month, Danone sued Chobani over protein claims on yogurt. For now, the fight over what belongs on a coffee label grinds on. Related News N.Y. court revives injured worker suit, bars employer indemnity claims August 7, 2026 Ohio court upholds permanent disability award for injured respiratory therapist August 7, 2026 Maine high court upholds death benefits for worker’s ex-wife August 7, 2026 Deadline extended for World Captive Forum session proposals August 7, 2026 California court revives insurer’s policy cancellation over payroll audit dispute August 7, 2026 New Jersey’s top court won’t force Zurich to redo motorist cover August 7, 2026 AIG pulling back on underpriced property business as commercial market softens August 7, 2026 Generali delivers $3.4B first-half profit August 7, 2026 Everest sells Mexican unit to Fairfax August 7, 2026 Facebook-f X-twitter Linkedin-in Business Insurance is a singular, authoritative news and information source for executives focused upon risk management, risk transfer and risk financing. Never miss important news: Become a Business Insurance Online subscriber today Subscribe Now Information About Us Contact Advertise Privacy Policy Terms & Conditions Copyright 2026. BUSINESS INSURANCE HOLDINGS Member, Beacon International Group, Ltd.
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