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Luxury brand, reseller in fight over who gets to bag the resale market - Business Insurance Skip to content Register for free Search Search Log In Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Luxury brand, reseller in fight over who gets to bag the resale market Off Beat May 19, 2026 Some handbags come with dust bags, authentication cards and, apparently, seven years of federal litigation. According to reporting by The Fashion Law Blog, the dispute stems from a 2018 lawsuit Chanel filed against The RealReal, alleging the resale platform marketed and sold counterfeit Chanel goods and misled consumers about authentication. The suit included claims for trademark infringement, counterfeiting, false advertising and unfair competition. The RealReal later fired back with antitrust counterclaims, arguing Chanel was not merely protecting its trademarks but trying to control the resale market by pressuring retailers, landlords, publishers and consumers. Now Chanel is asking a federal court in New York to reject The RealReal’s latest attempt to revive those antitrust claims, saying they are “more of the same” and show harm only to The RealReal — not to competition overall. Chanel also called The RealReal’s proposed market for “top-tier investment-grade handbags and hold-value handbags” artificially narrow and “gerrymandered,” which is legalese for: nice try, but that clutch won’t close. The case asks a pricey question, according to the reporting: when is a luxury brand protecting its trademarks, and when is it trying to keep resale rivals out of the boutique? Related News Takeda engaged in antitrust scheme to delay generic constipation drug: US jury May 19, 2026 Temp worker can sue special employer over job-site injury: Maine court May 19, 2026 Sands Point Risk buys environmental underwriter May 19, 2026 AIG agrees to buy Everest Colombia May 19, 2026 Energy investors lose effort to claim earlier defense costs May 19, 2026 EU mulls rules to reduce reliance on China for critical components May 19, 2026 Evergrande liquidators seek $8.4B from PwC May 19, 2026 Iran launches Bitcoin-backed ship insurance May 19, 2026 Marsh expands in Japan with broker acquisition May 19, 2026 Facebook-f X-twitter Linkedin-in Business Insurance is a singular, authoritative news and information source for executives focused upon risk management, risk transfer and risk financing. Never miss important news: Become a Business Insurance Online subscriber today Subscribe Now Information About Us Contact Advertise Privacy Policy Terms & Conditions Copyright 2026. BUSINESS INSURANCE HOLDINGS Member, Beacon International Group, Ltd.
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