Article ID: 321cc4556292e607dcfb0445cf73ed2fbac62e6a053ad0eef039da07587763fa
Source ID: secondary:insurancetimes.co.uk
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’Major events like the World Cup are a fantastic opportunity for licensed trade businesses to drive footfall,’ says head Zurich is offering SME and mid-market licensed trade customers a flexible approach to opening hours during the World Cup. Some eTrade policies include a condition that they do not open past 1am more than three times per week. However, extended hours during the competition will now be covered. This will help pubs, bars and restaurants capitalise on the World Cup – without falling foul of policy conditions. Nikki Lidster, head of SME at Zurich, said: “Major events like the World Cup are a fantastic opportunity for licensed trade businesses to drive footfall. “It’s important that we adapt and adjust our approach to support them, offering the flexibility they need to take advantage of these moments, while still managing risk effectively to avoid penalties.” Strong defence Zurich is also urging brokers to remind clients not to cut corners and that a strong defence is just as important as a good attack. Read: Zurich reacts to double five-star accolades in eTrading Report Read: Zurich adds 24/7 environmental emergency response service to UK policies Explore more insurer-related news here, or discover other news stories here The insurer said that with increased footfall expected, businesses should review staffing and security levels, manage capacity carefully and ensure fire exits and emergency access routes remain clear. Lidster said: “At Zurich, we’re committed to helping brokers and their clients stay match-fit with clear, practical guidance so they can trade with confidence, remain compliant and keep customers safe during the busiest fixtures. “This is all without risking a red card from a compliance or safety perspective.” His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism. He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile No comments yet
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