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AI will drive efficiencies, won’t replace brokers: CEOs - Business Insurance Skip to content Register for free Search Search Log In Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers AI will drive efficiencies, won’t replace brokers: CEOs by Matthew Lerner Greg Zimmer (from left), Timothy W. Turner and Trevor Baldwin Agents and Brokers , Cyber Risks , Emerging Risks , P/C Insurers , Technology United Kingdom Alliant Insurance , Baldwin Group , Ryan Specialty Jun 10, 2026 Soft commercial property/casualty insurance market conditions may present opportunities for brokers as should the advent of artificial intelligence, as opposed to replacing them, according to three CEOs at leading U.S. brokers. They also said 2026 has been marked by disruption as a “major player in the London market” moved to launch its own U.S. operations while speaking Tuesday at the S&P Global insurance conference in New York. Premium reductions can lead policyholders to use the savings to buy more coverage, said Alliant CEO Greg Zimmer. “Many clients take advantage of any reduction in premium to buy more insurance — some of the insurance they may have had to have given up when the cycle was the exact opposite. So, they’ll lower their deductible, they’ll increase their limit, they’ll buy cyber — whatever the case may be,” he said. The flow of business from admitted markets into surplus lines can present opportunities, said Tim Turner, CEO of Ryan Specialty and chairman of Ryan Turner Specialty. “That’s where the creativity begins,” he said, as surplus underwriters move to meet coverage needs not available in admitted markets. “Retailers need us. So, underwriting, broking, creativity, innovation becomes the key.” The CEOs agreed that artificial intelligence will likely change their business but dismissed the threat of outright disintermediation. “What I do envision is brokers utilizing AI to enhance the relationship … we are very bullish on what we believe AI can do for our business,” Mr. Zimmer said, adding that “there certainly could be some degree of disintermediation at very basic levels of insurance, but as you work up that scale and enter into more complex accounts, I think it will be very challenging to disrupt that relationship.” Artificial intelligence “will have a profound impact on how work is done inside brokerage firms, like the cycle time compression it will enable for complex knowledge work,” but will not replace people, said Trevor Baldwin, CEO of The Baldwin Group, adding that the “human factor — that trust really matters.” “I think it’ll strengthen our relationships and our advocacy and our support of our mutual customer base,” said Mr. Turner. “We have far too much paper, too much processing — just layers of opportunities. AI can help us really retool the organization and improve our efficiency.” The CEOs also spoke of the “dislocation” resulting from the U.S. arrival of a London-based broker which went unnamed, apparently referencing Howden. “A major player in the London marketplace has made the decision to come to the U.S., and that’s caused a lot of dislocation, predominantly in the London marketplace, and to a degree internationally as well,” Mr. Zimmer said. “There’s just a lot of talent in motion … whether it’s some of the disruption in London and some of the new entrants here in the U.S. market,” said Mr. Baldwin, adding that “there’s folks who are really struggling to find a path to growth.” During a discussion about brokerages ownership structure and capital base, Mr. Zimmer said that as the largest privately held broker, “…. there may be a shelf life to being a privately held company, and we’re very well aware of that … we have very much enjoyed our time as a private company. We will continue to enjoy that, but we are also realists, and understand that at some point, being a public company is probably a very fairly high probability.” Related News Pennsylvania bill would raise comp burial benefit June 10, 2026 Billable hallucinations continue to plague courts June 10, 2026 Willis Re names former Guy Carpenter exec as CEO, global specialties June 10, 2026 Marsh Risk promotes Fahey to D&O product lead June 10, 2026 Magnitude 7.8 quake devastates southern Philippines June 10, 2026 Hyperscale data centers test insurance market capacity: S&P June 10, 2026 Amwins, private equity firm bid $5.4B for Australian broker June 10, 2026 Hundreds of sanctioned vessels removed from Indian registry June 10, 2026 GIFT City premiums quadruple to $649M June 10, 2026 Facebook-f X-twitter Linkedin-in Business Insurance is a singular, authoritative news and information source for executives focused upon risk management, risk transfer and risk financing. 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