Article ID: 0ccac1de16f31fbfd1f44cfa0e1ec94932d76d2eb6b132260d4b309b6fc39e99
Source ID: secondary:businessinsurance.com
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URL: https://www.businessinsurance.com/patagonia-hits-slippery-trail-on-lawsuit/
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Patagonia hits slippery trail on lawsuit - Business Insurance Skip to content Register for free Search Search Log In Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Risk Management Cyber Risks Pricing Trends Mergers & Acquisitions Technology Sponsored Content WSIA RISKWORLD Workers Comp & Safety Workers Comp Cost Control Pain Management Workplace Safety International EMEA Asia-Pacific Latin America People Events BI Intelligence Top 100 Agents & Brokers Best Places to Work 2025 Lists Directories Insurance Pricing BI Stock Index Magazine Current Issue Past Issues Subscribe Women to Watch ALL INsurance Resources Risk Perspectives Sponsored Content Webinars White Papers Patagonia hits slippery trail on lawsuit Off Beat May 28, 2026 Patagonia built its brand on saving the planet. Now it’s suing a climate activist whose work is also about saving the planet. The outdoor company filed a federal trademark lawsuit against Pattie Gonia, the drag persona of Wyn Wiley, alleging she violated a prior agreement over use of the Patagonia name and related marks. Pattie Gonia, who advocates for LGBTQ+ inclusion, public lands and environmental protection, publicly asked Patagonia to drop the suit, according to Outdoor magazine. That’s where the irony hikes in. Patagonia says it must protect its trademark, employees and decades of environmental work. Pattie Gonia says the lawsuit threatens her name, advocacy, community and the people she employs. The company claims it is not trying to silence activism, but the optics are tough: a famously activist brand is taking a climate activist to court. Even more awkward, Pattie Gonia says Patagonia is objecting to services such as environmental sustainability speaking and organizing trail and hiking events; activities that sound less like brand sabotage and more like the company’s own mission statement in heels. Related News The Hartford names head of ocean marine US May 28, 2026 Calif. appeals court rejects bid to seal records in comp fraud case May 28, 2026 Jack in the Box operator loses pay transparency coverage ruling May 28, 2026 Insurtech hires former Marsh unit director May 28, 2026 Korean insurers raided in bid-rigging probe May 28, 2026 GIC Re’s profit climbs on investment gains May 28, 2026 European firms defy China pullback trend May 28, 2026 Korean Re secures $75M cat bond cover May 28, 2026 Deutsche Rück’s profit rises 45% May 28, 2026 Facebook-f X-twitter Linkedin-in Business Insurance is a singular, authoritative news and information source for executives focused upon risk management, risk transfer and risk financing. Never miss important news: Become a Business Insurance Online subscriber today Subscribe Now Information About Us Contact Advertise Privacy Policy Terms & Conditions Copyright 2026. BUSINESS INSURANCE HOLDINGS Member, Beacon International Group, Ltd.
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